The Economist

United Kingdom (National)

  • Specification: MagazineAds_1v4 (by GWG)
  • PDF Standard: PDF/X-1a:2001
  • Crop Marks: Required for ads with bleed
    • Binding: Saddle stitch

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Display Fixed Sizes

The Economist page trim width is now 200mm. Please upload copy to this new size.

Whilst client proofs can still be supplied, advertisers must arrange for them to be sent directly to print sites. The list of print site contact names/numbers/addresses supplied on request.

  • Full Page

    Trim: W 200mm x H 267mm

    Bleed: W 206mm x H 273mm 3mm all round

    Type: W 180mm x H 240mm

  • DPS

    Trim: W 400mm x H 267mm

    Bleed: W 406mm x H 273mm 3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • 1/2 Page Horizontal Type: W 180mm x H 118mm
  • 1/2 Page Vertical Type: W 88mm x H 240mm
  • Quarter Page Type: W 88mm x H 118mm
  • Half Page DPs Under Letters Type: W 378mm x H 118mm
  • Must be supplied as one file
  • Half Page Bookends in Letters Type: W 86mm x H 250mm

Classified Column Sizes

1 2 3 4
42mm 88mm 180mm

Maximum column height: 235mm

mm

Executive Focus

  • Full Page Type: W 180mm x H 235mm
  • Half Page Horizontal Type: W 180mm x H 115mm
  • Half Page Vertical Type: W 88mm x H 235mm
  • Quarter Page Type: W 88mm x H 115mm

Classified Fixed Sizes

  • Single Columm Width Type: W 42mm x H 235mm
  • Double Column Width Type: W 88mm x H 235mm
  • Full Page Type: W 180mm x H 235mm
  • Half Page Vertical Type: W 88mm x H 235mm
  • Half Page Horizontal Type: W 180mm x H 115mm
  • Quarter Page Type: W 88mm x H 115mm

6 page Centre Gate Fold

  • 1st RHP Gatefold

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm 3mm all round

    Type: W 178mm x H 247mm

  • Front Gatefold Flap

    Trim: W 188mm x H 267mm

    Bleed: W 194mm x H 273mm 3mm all round

    Type: W 173mm x H 247mm

  • Back Gatefold Flap

    Trim: W 188mm x H 267mm

    Bleed: W 194mm x H 273mm 3mm all round

    Type: W 173mm x H 247mm

  • DPS Gatefold

    Trim: W 386mm x H 267mm

    Bleed: W 392mm x H 273mm 3mm all round

    Type: W 381mm x H 247mm

  • Must be supplied as one file
  • Left hand back of Gatefold

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm 3mm all round

    Type: W 183mm x H 247mm

1/2 Cover Wrap

  • Full Page

    Trim: W 200mm x H 267mm

    Bleed: W 206mm x H 273mm 3mm all round

    Type: W 180mm x H 240mm

  • 1/2 Flap

    Trim: W 100mm x H 267mm

    Bleed: W 106mm x H 273mm 3mm all round

    Type: W 80mm x H 240mm

Full Page Cover Wrap

Outer Files 1&4 – Outside Front Cover/Outside Back Cover

Inner Files 2&3 – Inside Front Cover/Inside Back Cover

  • Outer Files 1&4

    Trim: W 400mm x H 267mm

    Bleed: W 406mm x H 273mm 3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • Inner Files 2&3

    Trim: W 400mm x H 267mm

    Bleed: W 406mm x H 273mm 3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • Marketing Front cover

    Trim: W 200mm x H 267mm

    Bleed: W 206mm x H 273mm 3mm all round

    Type: W 180mm x H 240mm

3-Page Left Hand Gatefold

  • Front Gatefold Flap

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm 3mm all round

    Type: W 173mm x H 247mm

  • DPS (Gatefold)

    Trim: W 391mm x H 267mm

    Bleed: W 397mm x H 273mm 3mm all round

    Type: W 371mm x H 247mm

  • Must be supplied as one file

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