The Economist

United Kingdom (National)

  • Specification: MagazineAds_1v4 (by GWG)
  • PDF Standard: PDF/X-1a:2001
  • Crop Marks: Required for ads with bleed
    • Binding: Saddle stitch

Convert to CMYK using these settings:

Display Fixed Sizes

The Economist has relocated to:

The Economist
The Adelphi Building
1-11 John Adam Street
London WC2N 6HT

Proofs must be sent to the new address.

  • Full Page

    Trim: W 203mm x H 267mm

    Bleed: W 209mm x H 273mm3mm all round

    Type: W 180mm x H 240mm

  • DPS

    Trim: W 406mm x H 267mm

    Bleed: W 412mm x H 273mm3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • 1/2 Page Horizontal Type: W 180mm x H 118mm
  • 1/2 Page Vertical Type: W 88mm x H 240mm
  • Quarter Page Type: W 88mm x H 118mm
  • Half Page DPs Under Letters Type: W 380mm x H 118mm
  • Must be supplied as one file
  • Half Page Bookends in Letters Type: W 86mm x H 250mm
  • 1/3 DPS Horizontal 2 Type: W 380mm x H 80mm
  • Must be supplied as one file

Classified Column Sizes

1 2 3 4
42mm 88mm 180mm

Maximum column height: 235mm

mm

Executive Focus

  • Full Page Type: W 180mm x H 235mm
  • Half Page Horizontal Type: W 180mm x H 115mm
  • Half Page Vertical Type: W 88mm x H 235mm
  • Quarter Page Type: W 88mm x H 115mm

Classified Fixed Sizes

  • Single Columm Width Type: W 42mm x H 235mm
  • Double Column Width Type: W 88mm x H 235mm
  • Full Page Type: W 180mm x H 235mm
  • Half Page Vertical Type: W 88mm x H 235mm
  • Half Page Horizontal Type: W 180mm x H 115mm
  • Quarter Page Type: W 88mm x H 115mm

6 page Centre Gate Fold

ATTENTION
DPS Gatefold must be supplied as one file
The artwork must be create as:
LEFT PAGE trim 198×267mm/bleed 204×276mm
RIGHT PAGE trim 203×267mm/bleed 209×273mm

For more information please download the schematic here

  • 1st RHP Gatefold

    Trim: W 198mm x H 267mm

    Bleed: W 204mm x H 273mm3mm all round

    Type: W 178mm x H 247mm

  • Front Gatefold Flap

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm3mm all round

    Type: W 173mm x H 247mm

  • Back Gatefold Flap

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm3mm all round

    Type: W 173mm x H 247mm

  • DPS Gatefold

    Trim: W 401mm x H 267mm

    Bleed: W 407mm x H 273mm3mm all round

    Type: W 381mm x H 247mm

  • Must be supplied as one file
  • Left hand back of Gatefold

    Trim: W 203mm x H 267mm

    Bleed: W 209mm x H 273mm3mm all round

    Type: W 183mm x H 247mm

1/2 Cover Wrap

  • Full Page

    Trim: W 203mm x H 267mm

    Bleed: W 209mm x H 273mm3mm all round

    Type: W 180mm x H 240mm

  • 1/2 Flap

    Trim: W 100mm x H 267mm

    Bleed: W 106mm x H 273mm3mm all round

    Type: W 80mm x H 240mm

Full Page Cover Wrap

Outer Files 1&4 – Outside Front Cover/Outside Back Cover

Inner Files 2&3 – Inside Front Cover/Inside Back Cover

  • Outer Files 1&4

    Trim: W 406mm x H 267mm

    Bleed: W 412mm x H 273mm3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • Inner Files 2&3

    Trim: W 406mm x H 267mm

    Bleed: W 412mm x H 273mm3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file

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